That the outside world was particularly curious about what Lalegno had to communicate was very clear during our visit. Every day, the booth buzzed with activity, exactly what you expect from a successful trade fair visit. The company itself had put a lot of work into optimising the presentation of its three brands. Thereby, Lalegno put the spotlight on its high-quality multilayer parquet, Tocca Legno highlighted the various solutions for improving acoustics with an eye for aesthetics, and Rigid Floors & Walls presented innovative floors and walls with the latest SPC technology.

"We obviously wanted to closely scan the market in the post-corona era. The conclusion afterwards could not be clearer: with our trade fair participation, we were extremely well off! This Domotex was a good barometer for successfully approaching 2024," says Nancy Goossens, CEO Jan Labeeuw's right-hand man. "Here in Hanover, we wanted above all to illustrate that whoever partners with us knows how we market our products. That is also why we had all our displays, which are modular, with us. In addition, we emphasised how customisation is possible for customers, in consultation with them."

The key word: experience
Of course, we were mainly concerned with demonstrating the novelties at the three brands. What was striking here was how much interest there was in the acoustic solutions and SPC offerings.

"We notice that the market has a demand for innovative solutions. One word clearly stands out: experience. People need to experience their products already in the showroom, which is also why we had all the marketing material with us, so that we could demonstrate the options available, regardless of brand or material."

"With the innovative Tocca Legno, we illustrated how the extensive range was designed to meet everyone's needs. On the stand, we presented three unique collections. The Wood Acoustic collection was the eye-catcher here, where we combine a sound-absorbing PET layer with wood veneer slats for a stylish finish. The two other collections, made entirely of PET material, also attracted a lot of attention. Here we showed how all our PET material consists of 50% recycled PET bottles, making it clear that at Tocca Legno we strive for a perfect balance between functionality and sustainability, while not losing sight of aesthetics."

"In addition to the extremely versatile multi-layer Lalegno parquet, with a range from 10 to 21 mm thickness, and with both oil and varnish finishes that respond to the latest interior design trends, Rigid Floors & Walls was also very well received. Rigid Floors & Walls brings innovative floors and walls with the latest SPC technology. In addition, our floors and walls feature realistic reliefs of wood and/or natural stone and the extensive range offers various style options. In short: here you experience the aesthetics of natural materials with the convenience of SPC technology."

Flooring Club
A second big eye-catcher was the introduction of the Flooring Club. This was highlighted at the back of the stand on a large wall. With this Flooring Club, Lalegno is launching an online platform where customers can quickly access product stock, installation videos, sample requests and showroom updates. This allows Lalegno to respond quickly to the needs of its own customers, and the latter can in turn provide its own customers with quick solutions.

"This Flooring Club not only strengthens our brands, but also deepens cooperation with our valuable customers. It is an innovative, service-oriented solution, characterised by great simplicity and efficiency. It boils down to becoming a member of a 'club' that transcends firms and is also rewarded by us for doing so. To make it clear how that works, we had a lot of people available on the stand. That was more than necessary during a trade fair like Domotex, where it is mainly about international contacts! The key message was that our customers must be very aware that they are not alone, but that it is about an interaction between partners who put their shoulders to the wheel together. With experience as the focal point every time!"
Finally, we also want to know what the future may hold for Lalegno in terms of exhibitions. Turns out it is heading to the Carrefour du Bois in Nantes at the end of May and opting for BAU in Munich early next year.

"We try to be very selective and choose our appointments deliberately," concludes Ms Goossens. "We also put an emphatic focus on local and customer support ourselves. Whether we would participate in an edition of Domotex next year? No, that is not necessary for us, every two years is enough for a company like Lalegno."