The annual Global DIY Summit is the most important networking event in the home improvement industry and a great opportunity for industry leaders to meet and exchange views of current and future developments. In a time of uncertainty and changing consumer behaviors, it is more important than ever to ensure a satisfactory customer experience through user-friendly and high-quality products and solutions.

“As a DIY installer, the floor locking system is probably not something you think about when choosing a floor, but ultimately this will have a huge impact on your overall experience”, says Niklas Borgquist Key Account Manager at Välinge Innovation.

For both retailers and manufacturers, it’s important to know that the installation system is at least as important as performance and appearance to how satisfied the consumer will be. It’s something many people are not aware of, but if you look at negative online reviews and feedback from dissatisfied customers, most of them are based on the installation and not the product itself.

A perfect fit between product and locking system improves the quality and function of the floor and makes it fast and easy to install – weather you are a DIYer or a professional. There is no one-size-fits-all solution and attributes such as material, format and thickness must be considered. Välinge has over 30 years in the flooring industry and is known worldwide for having the best and most reliable installation systems available. Their knowledge and experience is invaluable in helping retailers and manufacturers successfully find the ideal solution for their products.

Want to know how you can improve your customers’ experience? Meet Välinge’s team of floor locking specialists at the Global DIY Summit, 14–16 June 2023 at ECC in Berlin to learn more about their various installation systems, take a closer look at their revolutionary 5G® portfolio and find out more about their game-changing Liteback® technology.

For more information, please contact:

Niklas Borgquist
Key Account Manager Europe
This email address is being protected from spambots. You need JavaScript enabled to view it.

About Välinge Innovation
Founded in 1993, Välinge Innovation pioneered a technological revolution for the flooring industry and spearheaded the transition from traditional glued tongue-and-groove to today’s modern click technology. From launching the original mechanical locking system, Välinge Innovation has now been granted over 4000 patents for floor, furniture, and surface technologies and has over 320 licensees across the globe using their innovations. All our technology and concepts are developed at our HQ in Viken, Sweden — in one of the most advanced R&D centres for flooring and furniture in the world. It’s also home to our state-of-the-art flooring production facility and our technical support, testing, and sample manufacturing hub — ensuring innovation and quality to our licensees every step of the way. At Välinge, innovation is engrained in everything we do.