“Laminate flooring is an industry with very little innovation the last years. The reason why laminate flooring has so little innovation is that the products are limited to big producers who focus on manufacturing efficiency, automation leading to cost reduction. At CFL we see this differently, we think and focus on what customers want. This customer centricity has resulted in bringing laminate to a totally different level.” Says Thomas Baert, Founder and President of CFL Flooring.

After being the first to launch water resistant laminate in 2013, CFL has now found a solution for an even bigger customer desire and that is of improved sound. There is also no compromise on performance as AtroGuard Q still has its waterproof feature, is still highly scratch resistant without the annoying noise of traditional laminate.

“Scratch resistance is still very important, but laminate was seldom installed in commercial application because of the noise problem, the solution is there now. CFL has the only solution for something that should have been resolved 20 years ago and is ideal for residential and commercial application. We are ready to launch AtroGuard Q to limited channels and welcome people on our booth at Surfaces where the product will be exhibited for the first time on American soil.” continues Thomas Baert.

CFL will be exhibiting AtroGuard Q and several other revolutionary innovations at this year’s International Surfaces Event, Booth 3225, January 31st to February 2nd.

About CFL

CFL Flooring (Creative Flooring Solutions) is the largest manufacturer of SPC and other hybrid flooring products worldwide. The company is recognized globally as an innovator – committed to developing, manufacturing, and marketing sustainable, value-added flooring products. CFL employs over 4500 associates around the world including in the USA, China, Europe, and Vietnam, leveraging years of technical flooring expertise with the common vision of being the leader in flooring innovation. CFL’s extensive patent portfolio made up of hundreds of patents, granted and filed, is a core element in fulfilling this vision, thus protecting the value offered to its valued customers.

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